A new roofing website professionally rebuilt to retain its familiar look, with clearer navigation, 15 additional service and area pages and ongoing local SEO.
Roofing & home improvement · Live website
17-page website rebuild · 15 additional service and area pages · Technical SEO · Clear mobile navigation · Ongoing local SEO
His first website was new but had little search visibility, and the editing process was taking too much time. He wanted the familiar colours and character kept, but rebuilt into something professional, easier to navigate and ready for local SEO.
We rebuilt the site in Astro, preserving the business's identity and adding clearer customer journeys and a structure that is easier to maintain.
Before Original website
After New Astro website
Scroll within either image to explore the website from top to bottom.
15additional pages
New pages for genuine services and local areas
The 17-page rebuild includes 15 additional service and location pages for places such as Cirencester, Swindon, Gloucestershire and Wiltshire. Each page gives people a more useful route to the information relevant to them.
Dedicated headings, structured data and internal linking create stronger foundations for local search. They support discovery over time; rankings cannot be guaranteed immediately.
The new navigation
Making it easier for customers to find the right service
We reorganised the menu to connect services with the local areas covered, so homeowners can navigate to useful pages without having to search through the whole site.
17-page Astro website rebuild
Services and area-specific landing pages
Technical SEO and structured data
Clear mobile navigation and enquiry options
Ongoing SEO support after launch
The redesigned navigation links visitors to service and location pages.
The project
The challenge
The owner had recently launched a website for Residential Roofing & Fascias, but it had almost no visibility in search and was taking too much time to edit and manage. He liked the original colours and familiar appearance but wanted them rebuilt to a professional standard with a clearer structure.
What we built
We kept the essential visual identity while rebuilding the site as a 17-page static Astro website, including 15 additional pages for the services and local areas the business covers. The new structure makes it easier to find roofing and fascia services for Cirencester, Swindon, Gloucestershire and Wiltshire.
We also reorganised the navigation so visitors can choose an appropriate service or location quickly, and improved the mobile layout, internal links, metadata and structured data. The real before and after website screenshots, along with the redesigned menu, are presented above.
Continuing work
Prunus Media also provides ongoing local SEO to help the business develop search visibility after launch. Relevant service and location pages create more useful destinations for potential customers and clearer information for search engines, but new pages do not guarantee immediate Google rankings or traffic.
