WEBSITE DESIGN • SEO • CONTENT

Help patients find the right physio before they know your name

A lot of people don't start by searching for a particular physiotherapist.
They search for their problem.
Back pain. Knee pain. Sports injury. Shoulder pain. Rehabilitation.
That's how we'd start thinking about the website too.
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Strategy-led Websites

Local SEO structure

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Start with what the patient needs to know

Don't organise everything around internal medical terminology.
What is the patient trying to solve?
What treatment might be relevant?
Who will they see?
What will happen?
How much might it cost?
How do they book?
LET'S BUILD SOMETHING USEFUL

Build around patients, treatments and conditions

Treatments explain what you provide.
Condition pages meet people closer to the problem they're actually searching.
Practitioner pages establish who they'll be seeing.
Location pages explain where treatment happens.
Together, those create a much more useful site than one generic Physiotherapy page.

SEO for physiotherapists

Local intent can be particularly important.
We can research treatment, condition and location searches and build the site's structure around the opportunities that genuinely apply to the clinic.

Content for physiotherapists.

Useful content can answer the questions patients ask before booking.
Treatment comparisons.
What to expect.
Preparation.
Aftercare.
Pricing questions.
Common concerns.
Clinical content still needs appropriate professional review before publication.

Social media for private clinics

For the right clinic, social media can build familiarity before somebody is ready to book.
Practitioner introductions, educational content, clinic updates and useful explanations can work far better than an endless stream of promotional graphics.

Useful clinic functionality

Online booking

Practitioner selection.

Clinic locations.

Treatment filtering.

Condition libraries.

Exercise/resource areas.

Clear pricing.

Newsletter or follow-up journeys where appropriate.
Free Website Audit

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Analysing your website

Connecting to website...
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SEO

Search signals, indexability, schema, canonicals, local signals and internal linking.

Aa

Content

Headings, content depth, page structure, anchor text and share metadata.

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Performance

Mobile Lighthouse performance and Core Web Vitals test data.

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Accessibility

Automated checks for alt text, headings and other detectable accessibility signals.

✓

Site Health

HTTPS, crawling, sitemaps, broken links, mobile setup and technical integrity.

0out of 100
Overall Website Health

Audit complete.

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0Checks run
0Issues found

Your website health breakdown

Five separate areas make up your overall score. Carbon is shown separately and never changes the score.

SEO
0/100
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Search visibility, indexability, schema and local search readiness.

Content
0/100
Aa

Page structure, headings, depth and how clearly content communicates.

Performance
0/100
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Mobile performance and the speed metrics available from Lighthouse.

Accessibility
0/100
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Automated accessibility signals. This is not a full WCAG compliance audit.

Site Health
0/100
✓

Crawlability, HTTPS, canonicals, robots, sitemaps and link health.

Carbon Efficiency
♧
N/ANot measured
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Carbon efficiency is kept separate from SEO scoring.
This is an estimated page-efficiency grade based on Lighthouse transferred page data. It is not a measurement of actual CO₂ emissions and it does not affect your SEO or overall website-health score.

Your biggest opportunities

The five issues we'd look at first, with practical guidance for fixing them.

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✓Performance and automated accessibility findings
✓Simple “How to fix this” guidance
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Your complete website audit

Findings are grouped by SEO, content, performance, accessibility and site health.

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Checks passed

About this audit: This is an automated website audit. Local SEO findings assess signals on the website itself and do not include live Google Business Profile positions, reviews, citations or competitor rankings.

Accessibility note: Automated checks cannot establish full WCAG compliance.

Performance note: Google Lighthouse/PageSpeed figures are a test snapshot and can vary between runs.

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Frequently asked questions

Yes, where suitable integration options exist.

Where they are genuinely relevant to the clinic's services and can be covered responsibly, yes.

Yes.

Yes, with clinical review where appropriate.

It can work particularly well for educational and practitioner-led content, but the strategy should reflect the patients you're actually trying to reach.

Yes.

Why Prunus media?

  • No fluff - built for results.
  • Designed to generate enquiries.
  • Fast, lightweight, high-performance.
  • Built for long-term growth

What this means for you:

  • We understand your business.
  • We build your site properly.
  • You start getting more enquiries

Your next website should work harder than your last one.

Tell us where the business is now, where you want it to go and what isn't working. We'll tell you what we'd build.
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